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Goodmerch

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Brand Design

Goodmerch is a purpose-first activewear brand that launched in late 2020. The brand is both environmentally and socially conscience—all clothing is made from sustainable fibers and part of every purchase will be donated to a charity of the customer’s choice. Goodmerch was strategically branded to truly show “the power of good.”


Brand Style

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Brand Strategy

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Best Practice & Usage

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Behind the Design

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Brand Collateral

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Pattern Design

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Business Card Designs

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Sticker Designs

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Initial Concepts

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