Launch Date: Fall 2025
As the Creative Lead, I defined the visual direction for the collaboration, partnering closely with Natalie and her team to ensure strategic alignment. I led the end-to-end creative process, from concept development through product print design, packaging, copywriting, and photo art direction.
Project Lead: Kinsey Futrell
Creative Direction & Packaging Design: Kinsey Futrell
Photo Art Direction: Abbie Coones and Kinsey Futrell
Photography: Weekend Creative
Copywriting: Maggie Taylor and Kinsey Futrell
