Launch Date: Spring 2026
Brand Design Lead: Kinsey Futrell
Photography: Weekend Creative
Photo Art Direction: Abbie Coones
The Vera Bradley x Reduce collection is a collaborative launch available exclusively at Target in Spring 2026. As a design lead on the project, I guided print direction alignment and developed key retail and marketing touchpoints, including the endcap display, hangtag merchandising, email designs, ads, and PR boxes.
